Notice of the State Intellectual Property Office on printing and distributing the 14th five year plan for the protection and use of geographical indications Gzfbz [2021] No. 37

Intellectual Property Office

December 31, 2021

The 14th five year plan for the protection and application of geographical indications

Geographical indication is an important intellectual property right, an effective carrier to promote the development of regional characteristic economy, a strong support to promote rural revitalization, an important field to promote foreign trade diplomacy, a fresh carrier to protect and inherit traditional excellent culture, and an important resource for enterprises to participate in market competition. China has a long history and profound cultural accumulation, and is rich in geographical indication resources. This plan is formulated to implement the outline for building a powerful country with intellectual property rights (2021-2035), the national plan for the protection and application of intellectual property rights during the 14th five year plan and the opinions on strengthening the protection of intellectual property rights, and improve the protection and application level of geographical indications.

1、 Planning background

The CPC Central Committee and the State Council attach great importance to the protection of geographical indications and make a series of important arrangements for the protection of geographical indications. During the 13th Five Year Plan period, important progress was made in the protection and application of geographical indications in China. In accordance with the reform plan of the party and state institutions, the centralized and unified management of geographical indications of origin was realized. The system of geographical indications has been continuously improved. The measures for the protection of foreign geographical indication products and the guidelines for trademark examination and trial have been revised, and the measures for the administration of the use of special geographical indications (for Trial Implementation) have been issued. The functions of the trademark law, the regulations for the implementation of the trademark law and the measures for the registration and administration of collective trademarks and certification trademarks have been effectively brought into play. The work of geographical indications has continued to move towards the direction of laws, rules and strict protection. The registration and recognition work has been steadily promoted. By the end of the 13th five year plan, China has protected 2391 geographical indication products, 9479 market entities using special geographical indications, 6085 registrations using geographical indications as collective trademarks and certification trademarks, and the annual direct output value of market entities using special geographical indications has exceeded 600 billion yuan. 16 national geographical indication product protection demonstration areas have been built. The application of geographical indications has significant benefits, and the application of geographical indications promotes the project to take root. Important progress has been made in international cooperation in the protection of geographical indications, and the China EU agreement on the protection and cooperation of geographical indications has been signed and entered into force.

At the same time, the protection and application of geographical indications are also facing many challenges. First, system coordination and unification need to be strengthened. Second, there is still a gap between the level of protection capacity and the requirements of creating a first-class business environment. Third, the review and identification system needs to be improved. Fourth, product characteristic quality management and supervision need to be strengthened. Fifth, the brand value of geographical indications has not been fully revealed.

The "14th five year plan" period is an important stage for China to embark on a new journey of building a socialist modern country in an all-round way and march towards the second Centennial goal after building a well-off society in an all-round way and realizing the first Centennial goal. It is also a key period for the construction of a powerful country with intellectual property rights. The demand for high-quality economic and social development is more urgent, and China's geographical indications work is facing important development opportunities. We should give full play to China's super large-scale market advantages and domestic demand potential, take meeting domestic demand as the starting point and foothold, speed up the construction of a perfect system for the protection and application of geographical indications, speed up the adaptation to the new development pattern dominated by domestic circulation and mutually promoted by domestic and international double circulation, and cultivate new competitive advantages of China's geographical indication products.

2、 General requirements

（1） Guiding ideology

 Fully implement the requirements of the outline for building a strong country with intellectual property rights (2021-2035), the national plan for the protection and application of intellectual property rights during the 14th five year plan and the opinions on strengthening the protection of intellectual property rights. With high-level protection, high-quality development, high-standard construction and high-efficiency application as the main line, further improve the protection and application system of geographical indications, strengthen the protection of geographical indications and enhance the value connotation of geographical indication products in China, Promote the organic integration of geographical indications and the development of characteristic industries, the construction of ecological civilization, historical and cultural inheritance and rural revitalization, and provide important support for promoting supply side structural reform, cultivating new drivers of economic development and realizing sustainable development.

（2） Development goals

The system of geographical indications has been further improved, the level of protection has been significantly improved, and the use efficiency has been fully demonstrated. The market competitiveness and international influence of China's geographical indication products have been continuously enhanced. The important role of geographical indications in serving the domestic cycle and the domestic and international dual cycle development pattern has been further reflected.

——The foundation for the protection of geographical indications is more solid. We will further improve the quality of geographical indication products, establish a number of standardized geographical indication protection areas, and further improve the efficiency of statistical analysis and protection of geographical indication products.

——The benefits of the use of geographical indications are more prominent. The brand effect of geographical indications has been significantly improved, and the market competitiveness of geographical indication products has been effectively enhanced. With geographical indication brand as the core and the combination of enterprise trademark and regional brand, the geographical indication brand system for common development has been improved, and the industrial chain related to geographical indications has been improved.

——The scope of mutual recognition and mutual insurance of geographical indications was further expanded. The breadth and depth of international exchanges and cooperation in the protection of geographical indications have been further expanded, and the international market competitiveness of China's geographical indication products has been further improved.

By 2025, the number of recognized geographical indications will maintain a stable and reasonable growth, the number of market entities using special geographical indications will reach more than 18000, the annual direct output value will maintain a stable growth, formulate and revise a number of national standards, local standards and group standards in the field of geographical indications, build 100 national geographical indication product protection demonstration areas, and promote more Chinese geographical indications to be protected overseas (the above indicators are expected indicators).

3、 Main tasks

（1） Consolidate the foundation of geographical indication protection and management

1. Improve the legal system of geographical indications. Actively promote the special legislation of geographical indications, carry out in-depth investigation and demonstration of geographical indication legislation, strengthen the comparative study of foreign geographical indication legal systems, and improve the unified geographical indication protection system of mutual coordination between special protection and trademark protection. Clarify the right content and protection scope of geographical indications, clarify the basic principles of administrative protection, the regulatory responsibilities of management organs and the rights and obligations of relevant market subjects, optimize the protection procedures of geographical indications, improve the protection level of geographical indications, and build a legal system for the protection of geographical indications with Chinese characteristics. (the article and law department, the protection department and the Trademark Office shall be responsible according to the division of responsibilities)

2. Establish a coordinated and orderly unified identification system of geographical indications. Orderly promote the unified identification and three-dimensional protection mechanism of geographical indications. Improve the identification mechanism of geographical indications, unify and standardize the identification elements such as the name of geographical indications and the delimitation of the scope of protected areas in different protection channels, optimize the identification process of geographical indications, and formulate and publish the classification standards of geographical indication identification products. Promote the protection of primary agricultural products, processed food, genuine medicinal materials and traditional handicrafts under the protection mechanism of geographical indications. (the article and law department, the protection department and the Trademark Office shall be responsible according to the division of responsibilities)

3. Optimize the review mechanism of geographical indications. Strictly enforce the rules and procedures for the examination and determination of geographical indication protection applications, and improve the quality management system for the examination of geographical indications registered as collective trademarks and certification trademarks. Strengthen the means of informatization and promote the intellectualization of examination. Strengthen the capacity-building of review and identification personnel and build a high-level professional talent team. Give full play to the role of experts in product technology, quality, standards, history and culture, and provide effective intellectual support for the review of geographical indications. (the article and law department, the protection department and the Trademark Office shall be responsible according to the division of responsibilities)

4. Improve the standardization system of geographical indications. Give full play to the geographical standard of the National Technical Committee for knowledge management standardization

The role of zhifen Technical Committee is to accelerate the construction of a geographical indication standard system covering the protection, use, management and service of geographical indications. Strengthen the research on key technical standards for the protection of geographical indications, and promote the preparation and revision of national standards for basic general categories and products of geographical indications. Strengthen the role of the government of origin of geographical indication products in the implementation of geographical indication standards, and regularly monitor and evaluate the implementation effect of standards. Encourage the development of foreign language versions of standards related to geographical indications to improve the international communication power of China's geographical indication brands. Encourage the development of national standard samples of geographical indications. Support all localities to establish and improve the standard system based on local standards. (the protection department is responsible, with the participation of local intellectual property management departments)

5. Establish a dynamic management system for geographical indication protection resources. Standardize the data index system, analysis methods and data reports related to geographical indications. Promote the information construction of geographical indication protection resource management, establish and improve the geographical indication protection resource database and electronic application platform. Explore the establishment of geographical indication protection resource management data release mechanism, and explore and study the release of geographical indication annual bulletin. (the protection department is responsible, with the participation of local intellectual property management departments)

6. Strengthen the basic theoretical research on the protection of geographical indications. We will lay out and build a number of national theoretical research bases for the protection of geographical indications, and carry out theoretical and practical research on the protection of geographical indications. We will encourage technological research and development in tracing the origin of geographical indication products and collecting fake clues, and strengthen the use of technical means to protect geographical indications. Publish typical cases and guidance cases of administrative protection of geographical indications. (the office and the protection department are responsible according to the division of responsibilities, with the participation of local intellectual property management departments)

（2） Improve the protection and management level of geographical indications

7. Strengthen the management of special geographical indications. We will further promote the reform of the approval of the use of special geographical indications and improve the management system for the use of special geographical indications. Improve the level of intellectualization and facilitation of the use and management of special geographical indications, and strengthen the effect of supervision. Strengthen publicity and promotion, and improve the awareness of legal users to standardize the use of special geographical indications. Optimize the information query service for the use of special geographical indications, and strengthen the disclosure of the supervision of the use of special geographical indications to the public. Establish and improve the reporting and complaint mechanism and improve the investigation and handling procedures. Strictly supervise, investigate and deal with the illegal acts of users of special geographical indications who fail to organize production in accordance with the management norms or the management rules for the use of collective trademarks and certification trademarks. (the protection department is responsible, with the participation of local intellectual property management departments)

8. Strengthen the quality control of geographical indications. Promote the government of origin to strengthen the construction of quality infrastructure such as application standards, inspection and certification, and build a quality assurance system of government supervision, industry management and producer self-discipline. Encourage the comprehensive use of big data, blockchain, electronic fence and other technologies to establish a geographical indication source traceability mechanism with traceable source, whereabouts and accountability. Implement the main responsibility of producers of geographical indication products, strengthen the training of production and operation entities, strengthen the implementation, application, demonstration and promotion of product standards related to geographical indications, and improve the quality management level of producers of geographical indication products. We will explore the grading of geographical indication production areas and the grading of product characteristic quality, and scientifically and reasonably set grading indicators and requirements. (the protection department is responsible, with the participation of local intellectual property management departments)

9. Strengthen the protection and supervision of geographical indications. We will improve the administrative supervision mechanism of "double random and one open", focus on key geographical indication products and strengthen administrative protection. Establish a credit supervision mechanism in the field of geographical indications. Establish a list of random inspection objects for the protection and inspection of geographical indications, and formulate a list of random inspection items, working rules and plans. Strengthen the law enforcement and protection of key geographical indications in combination with the regional and seasonal characteristics of geographical indication products. For geographical indication products, high-value products, best-selling products and mutual recognition and mutual protection products in the demonstration area, strengthen the law enforcement and protection of illegal acts such as the production and sales of unauthorized use of geographical indications, and strictly standardize the use of geographical indications in marketing publicity and product packaging. Strengthen the regulation and crackdown on the free riding behavior of geographical indications such as free translation, transliteration, word translation or marking "type", "variety", "style" and "imitation" on the same or similar products. (the protection department is responsible, with the participation of local intellectual property management departments)

10. Enhance the public service capacity of geographical indications. Support and guide all kinds of intellectual property public service institutions at all levels to carry out geographical indication information query and retrieval, consultation, early warning, public welfare lectures and special training, and actively promote colleges and universities, scientific research institutes, libraries and information institutions to participate in the provision of geographical indication information public services. Relying on the intellectual property protection information platform, the national intellectual property big data center and the national intellectual property public service platform, we will comprehensively carry out the information construction of geographical indications, realize the data sharing and interconnection of the platform, and promote the realization of the "one-stop" information service of geographical indications for the public. (the protection department and the public service department are responsible according to the division of responsibilities, with the participation of local intellectual property management departments)

Column 1: geographical indication protection project

（1） Implement actions to protect and improve geographical indications

1. Carry out the plan of strengthening the foundation of geographical indications

Improve the review ability of geographical indications. Build a professional review talent team, strengthen professional and technical training, improve the professional ability of the review talent team, and promote the consistency of review standards. Build and improve the database of geographical indication examination experts and improve the professional level of geographical indication technical examination.

Improve the geographic indication information work platform. Improve the electronic acceptance platform for the protection application of geographical indication products, and fully realize the whole process information services such as the application, acceptance, review, identification and approval of geographical indication products. Enrich the functions of geographical indication protection data management system, and realize online submission and statistics of geographical indication protection data resources, law enforcement and supervision cases, etc.

Strengthen the formulation of geographical indication standards. Focusing on basic terminology, product classification and coding, origin correlation analysis, characteristic quality control and regional economic contribution evaluation, we will promote the formulation of national standards for basic and general categories. According to the traditional characteristics, popularity and export volume of products, the formulation of national standards for geographical indication products shall be started in batches. Carry out the development of foreign language versions of geographical indication protection standards and protection requirements. Support all localities to formulate and revise local standards for geographical indications.

2. Carry out the fencing plan of geographical indications

Carry out the pilot reform of "release, management and service" of special geographical indications. We will deepen the reform of the approval of the use of special geographical indications, and promote the coverage of market entities in the use of special geographical indications to more than 80%. Establish a management account for the use of special signs, improve the normal supervision and inspection system, incorporate the use of special signs into the annual supervision and random inspection plan, and regularly organize special random inspection. We will work together to promote the innovation of supervision methods for the use of special signs, actively explore new supervision modes, and implement the supervision responsibilities of local intellectual property management departments. Encourage Provincial Intellectual Property management departments to disclose the relevant information of special geographical indications to the public, promote relevant services to be included in the "good and bad" government affairs in the field of intellectual property, and the evaluation results shall be included in the government performance evaluation according to relevant regulations.

Build a geographical indication product protection demonstration area. Make overall planning for the construction layout of the demonstration area, give consideration to regional balance, and support the construction of multi type, national and provincial multi-level demonstration areas such as "one area, one product" and "one area, multiple products". Focus on supporting the construction of 200 demonstration areas with perfect system, remarkable characteristics, outstanding benefits, rich cultural connotation and strong radiation driving force. Strengthen the daily management and supervision of geographical indications in the demonstration area, strengthen the supervision of the use of special geographical indications, strictly investigate and deal with violations of geographical indications, promote the demonstration area to establish and improve the quality basic system, credit system, collaborative supervision system, law enforcement and rights protection system, publicity and promotion system, further promote the demonstration experience and play a leading role.

Strengthen the protection of geographical indications and rights protection assistance. Establish and improve the working mechanism of geographical indications rights protection assistance. Give full play to the role of intellectual property protection center, connect various public service platforms for rapid collaborative protection of intellectual property and rights protection assistance, and strengthen the rights protection assistance of geographical indications in combination with diversified dispute resolution and integrity system construction. We will strengthen assistance services for safeguarding the rights of geographical indications in the field of trade and circulation, such as agricultural exhibitions. Explore the establishment of overseas intellectual property rights protection assistance mechanism, strengthen the response guidance of overseas geographical indication disputes, and strengthen the early warning and prevention of overseas geographical indication disputes.

3. Carry out the potential tapping plan of geographical indications

Build an analysis mechanism for the protection of geographical indications. Study and determine the content and format of geographical indication protection resource data, improve the geographical indication protection resource database, strengthen the design of resource analysis function, and realize the automation of basic data report and analysis. Promote the establishment of an annual report system for the protection of geographical indications resources.

Implement the mapping of potential geographical indication protection resources. Carry out national research on potential geographical indication protection resources, collect basic information data such as characteristic quality, special technology, cultural history, origin environment, geographical scope and development status, as well as representative physical materials such as paper and image, establish a basic database of potential geographical indication protection resources, and strengthen the protection of primary agricultural products, processed food, genuine medicinal materials Protection of traditional handicrafts.

   (II) implement the protection project of agricultural products with geographical indications

Strengthen the protection and management of characteristic products. The characteristic agricultural products that meet the requirements shall be protected by taking measures such as the protection of geographical indication products, so as to realize reasonable production and processing layout, controllable product characteristic quality, verifiable production records, traceable source and destination, and traceable responsibility problems.

Promote the quality improvement of characteristic products. For the characteristic agricultural products that meet the protection of geographical indications, improve the protection mechanism, establish and improve the characteristic quality assurance system, technical standard system and inspection and detection system, give full play to the brand effect of geographical indications, strengthen the integrated development with important agricultural cultural heritage, and create a batch of geographical indication agricultural products brands with high quality, good reputation and great influence.

（3） Strengthen the brand construction of geographical indications

11. Strengthen the brand effect of geographical indications. Strengthen brand cultivation planning and create a number of geographical indication brands with superior quality, high market share, good economic benefits and high popularity. Strengthen brand cultivation guidance, build a number of trademark brand guidance stations around the geographical indication industry, strengthen the guidance and services for the registration, application, management, protection and promotion of trademarks and brands of market subjects, and establish and improve the trademark and brand management system. Publicize and promote a number of classic cases of geographical indication products. Improve the press release system of geographical indications and expand the channels of information release. Make full use of various activity carriers such as national intellectual property publicity week, intellectual property service miles, China International Trademark and brand festival to publicize geographical indications and improve the influence of geographical indications in China. Carry out activities such as introducing geographical indication knowledge into campus and rural areas. Promote the entry of geographical indication products into the community market and improve the public awareness and recognition of geographical indications. (the office, the Department of strategic planning, the Department of protection, the Department of application promotion, the Department of personnel and the Trademark Office are responsible according to the division of responsibilities, with the participation of local intellectual property management departments)

12. Enhance the brand value and influence of geographical indications. Pay attention to the organic combination of brand construction and cultural inheritance, highlight the brand characteristics of geographical indications, strengthen brand promotion and application, and enhance the brand influence and international value of geographical indications. Combined with local characteristics and needs, build a geographical indication exhibition and promotion center, strengthen product display, brand promotion and cultural inheritance, and create geographical indication business cards. Make good use of new media and expand marketing channels. In promoting the construction of brand operation center, strengthen geographical indication brand research, brand design, brand positioning and brand communication, improve geographical indication brand management system, and strengthen brand promotion and management. (the office, application promotion department and international cooperation department are responsible according to the division of responsibilities, with the participation of local intellectual property management departments)

13. Create geographical indication featured exhibition. Make full use of large-scale exhibitions to hold geographical indication brands and product promotion activities, launch geographical indication brands and promote the connection between production and marketing. Encourage places with rich resources to create special exhibitions of geographical indications, build brand exhibition halls and product experience places of geographical indication products, and carry out brand value transmission and cultural communication in an all-round way. Encourage e-commerce platforms and exhibition service platforms to set up special online zones for geographical indication products and expand the promotion channels of geographical indication products. (the application promotion department is responsible, with the participation of local intellectual property management departments)

（4） Developing characteristic industries of geographical indications

14. Establish and improve the promotion system for the development of geographical indication related industries. Clarify the development objectives of geographical indication related industries, plan the industrial layout, strengthen the organization and leadership, and determine the subject of responsibility. Establish a coordination mechanism with market supervision, development and reform, finance, commerce, cultural tourism, rural agriculture, Rural Revitalization and other departments, promote the formation of a development pattern dominated by the production of geographical indication products, driving the linkage of upstream and downstream industries such as planting, storage, processing, transportation, sales and cultural tourism, and promote the formation of regional brands and industrial clusters with scale effect and accumulation effect. Carry out research on the regional economic contribution of geographical indication industrial clusters. (the joint office and the application promotion department are responsible according to the division of responsibilities, with the participation of local intellectual property management departments)

15. Strengthen the benefit sharing of geographical indication market participants. We will foster leading enterprises in the production of geographical indication products, encourage and support the development of industrial consortia, and strengthen benefit sharing through information exchange, technology sharing and brand co construction. Establish a benefit sharing mechanism among associations, enterprises, producers and other subjects, strengthen technical guidance, entrepreneurship incubation and other services, improve supporting facilities, extend the industrial chain, improve the anti risk ability of market subjects, accelerate the industrialization of geographical indications, and drive the economic development with regional characteristics. (the application promotion department is responsible, with the participation of local intellectual property management departments)

16. Strengthen the collaborative application to serve the development of geographical indication industry. Give full play to the unique advantages of patents in boosting technical breakthrough and forward-looking layout, geographical indications in boosting variety protection and quality assurance, and trademarks in boosting brand building and market expansion, serve and support all links of product R & D, production, packaging and sales of geographical indication related industries, give full play to the application efficiency of intellectual property rights, and shape the brand of manufacturers related to geographical indication products, Promote the high-quality development of geographical indication industry. (the application promotion department is responsible, with the participation of local intellectual property management departments)

17. Promote the cross-border integrated development of geographical indication industry. Promote the organic integration of the development of characteristic industries of geographical indications with the construction of ecological civilization and the inheritance of history and culture, and promote the coordinated development of characteristic economy and ecological civilization. Promote the deep integration of geographical indications with Internet, e-commerce, cultural creativity, eco-tourism and other industries, and promote the coordinated development of multiple industries to achieve economic benefits. Support the research on the development of geographical indication industry, actively explore the extension of industrial chain, expand industrial participation groups and enhance the resilience of industrial development. (the application promotion department is responsible, with the participation of local intellectual property management departments)

Column 2: geographical indication application promotion project

（1） Implement the action of promoting the brand value of geographical indications

Enhance the connotation of regional brands. Combined with regional resource endowments, based on traditional advantages and planting and breeding habits, strive to build a high-quality geographical indication product base and create geographical indication products with distinctive characteristics and unique quality traits. Support the improvement of production facilities, protect the environment of specific producing areas and promote appropriate scale development. Improve the production standard, product quality standard and packaging standard system of regional brands. Carry out standardized production of brand base, highlight technical standards and operation specifications, implement standardized management of the whole process from production to market, and maintain the characteristic quality of geographical indication products in the region.

Help geographical indication brand promotion. Give full play to the characteristics of fast communication and wide channels of new media, integrate multiple media channels such as short video and live broadcasting platform, and carry out geographical indication brand promotion. Encourage all localities to carry out characteristic promotion activities such as "endorsing geographical indications for hometown" to expand the publicity audience.

Enhance the brand influence of geographical indications. Focus on selecting a number of high-quality geographical indications, dig deep into product values and historical and cultural stories, open up the chain of market research, product development, trademark registration, brand planning and promotion, strengthen brand research, brand design, brand positioning and brand communication, tailor-made, intensive cultivation and focus on shaping high-end brand image.

Strengthen the dissemination of cultural knowledge of geographical indications. Comprehensively display and promote local characteristic products, and strengthen people's awareness of characteristic products of geographical indications. Focus on the World Intellectual Property Day to publicize geographical indication products, supplemented by publicity and promotion activities such as the entry of geographical indication products into variety shows, documentary shows and the preparation of popular science series, so as to make the cultural stories, brand values and quality advantages represented by geographical indications deeply rooted in the hearts of the people.

（2） Implementation of geographical indication enabling action

Promote industrial integration. Promote the synergy between geographical indications and tourism and cultural industries, drive the multi industry linkage development of catering, accommodation, transportation and other related industries, and improve the contribution of geographical indications to regional economic growth. Focusing on the application of geographical indications, strengthen technical guidance, entrepreneurship incubation, financial support, taking farmers and benefiting farmers and other supporting services, develop e-commerce and cold chain logistics, and promote industrial cluster and compound development. Take geographical indications as the link to drive the procurement of local industrial chain, and guide the procurement of local resources in processing, packaging, transportation, storage and other links of geographical indications industrial chain.

Help rural revitalization. We should give full play to the leading role of agricultural moderate scale operation, increase the effective supply of geographical indication products, promote consumption upgrading, and promote the leap of agricultural products to a high level of supply-demand balance. With geographical indications as the link, we should pool all forces to cultivate a number of local specialties with distinctive regional characteristics and unique quality traits, jointly promote the development of characteristic industries, give full play to the functions of industrial supply, ecological barrier and cultural inheritance, optimize the ecological space of rural production and life, stimulate rural development vitality, absorb rural population employment, promote industrial prosperity and enrich agriculture.

（5） Expand foreign exchanges of geographical indications

18. Strengthen international exchanges and cooperation on geographical indications. We will actively implement the China EU agreement on the protection and cooperation of geographical indications, the China France protocol on cooperation in geographical indications and the China Thailand agreement on the protection of geographical indications, and promote negotiations and consultations with more countries on international mutual recognition and mutual protection of geographical indications. Strengthen exchanges and cooperation with foreign intellectual property institutions in the field of geographical indications, and strengthen the exchange of examination and identification standards and information sharing. We should strengthen the one belt, one road, and other key countries and regions' experience in developing geographical indications. Actively promote excellent cases of the protection and application of geographical indications in China on multilateral and bilateral platforms such as the world intellectual property organization. Carry out demand research and comparative research for relevant key countries and regions, study and judge the situation and policies of international cooperation, and carry out legal and policy exchanges. Strengthen the guidance on the overseas registration of collective trademarks and certification trademarks through Madrid channels. (the office, the Department of treaty and law, the Department of protection, the Department of application promotion, the Department of international cooperation and the Trademark Office are responsible according to the division of responsibilities, with the participation of local intellectual property management departments)

19. Serving geographical indication products "going global". Support the holding of overseas promotion and exhibition activities of Chinese geographical indication products. Encourage dealers of foreign geographical indication products protected in China to use the official geographical indication signs of China, and guide relevant Chinese enterprises to use the official geographical indication signs of the European Union overseas. We will collect information on laws and policies on the protection of geographical indications abroad, strengthen guidance on overseas dispute response and information push, support enterprises to protect their rights overseas, and promote the protection of geographical indication products overseas in accordance with the law. (the office, protection department, application promotion department and international cooperation department are responsible according to the division of responsibilities, with the participation of local intellectual property management departments)

4、 Safeguard measures

（1） Strengthen organizational leadership. All regions, bureaus and relevant departments and units should attach great importance to it, strengthen organizational leadership, clarify the division of responsibilities, closely coordinate and cooperate, improve the working mechanism, refine and implement the objectives and tasks proposed in the plan in combination with the actual situation, formulate annual plans and supporting policies, and promote the effective implementation of the plan. Strengthen the tracking and monitoring of the implementation of the plan, carry out the mid-term evaluation and summary evaluation of the implementation of the plan through the third-party evaluation, timely find the problems existing in the implementation and study the solutions. (led by the protection department and the application promotion department, each department and unit of the Bureau and each local intellectual property management department shall be responsible according to the division of responsibilities)

（2） Strengthen policy support. Strengthen the protection and application of geographical indications by fiscal, investment, financial, science and technology and other policies. Support policies and measures will be introduced around the protection and management of geographical indications and industrial promotion, so as to effectively promote the transformation from focusing on registration application to focusing on protection and application, and from pursuing quantity to improving quality, so as to effectively ensure the implementation of the plan. (each department and unit of the Bureau and each local intellectual property management department shall be responsible according to the division of responsibilities)

（3） Strengthen the construction of talent team. Strengthen talent training, expand the scale of talent training, and establish and improve the talent use and incentive mechanism. Establish a multi field, multi-level and high-level think tank on geographical indications. Strengthen talent exchange and speed up the training of a high-level and high-level talent team proficient in geographical indication policy research, international cooperation, brand cultivation, industry management, protection and application. (each department and unit of the Bureau and each local intellectual property management department shall be responsible according to the division of responsibilities)

（4） Increase publicity and guidance. Strengthen the interpretation of geographical indication policies and respond to social concerns in a timely manner. Strengthen typical publicity and improve consumers' awareness of geographical indication products. Establish and improve a multi-level geographical indication training mechanism, and strengthen public welfare geographical indication protection training. Innovate publicity and training methods, and publicize the knowledge of geographical indications through new media publicity, achievement exhibition, forum discussion, etc. Pay attention to the profound historical and cultural value of geographical indications, and give play to the important role of geographical indication products in inheriting and innovating Chinese traditional culture. (led by the office, each department and unit of the Bureau and each local intellectual property management department shall be responsible according to the division of responsibilities)